Quantitative or Qualitative Approaches

There are many ways to collect data to answer evaluation questions. A data collection technique may produce numerical information (quantitative data), more illustrative information (qualitative data), or a combination of the two (mixed methods data). Determining what type of data will answer evaluation questions is an important step in figuring out the data collection technique to use.

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Quick FactsExamples
Quantitative Data
  • Counted or expressed numerically
  • Variables can be identified and relationships measured
  • Requires use of statistical analysis
  • Often perceived as a more objective method of data analysis
  • Typically collected with surveys or questionnaires
  • Often represented visually using graphs or charts
Qualitative Data
  • Nonnumerical data examined for patterns and meanings
  • Often described as being more “rich” than quantitative data
  • Is gathered and analyzed by an individual; can be more subjective
  • Can be collected through observation techniques, focus groups, interviews, case studies, etc.
Mixed Methods Data
  • Collecting both quantitative and qualitative data from the same population
  • May explain unexpected results obtained using only one approach (quantitative or qualitative)
  • Helps capture both process and outcome results
  • May strengthen analysis